Making Money Online

Building An Event Strategy That Connects With Your Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Isaac Watson In this episode of the Duct Tape Marketing Podcast, I interview Isaac Watson. He is an event strategist and entrepreneur who founded Kickass Conferences in 2016. He has produced over 50 conferences…

Standing Tall in a Crowded Market: Crafting a Compelling Core Message written by John Jantsch read more at Duct Tape Marketing In today’s competitive business landscape, standing out from the crowd is crucial to success. Your core marketing message, often referred to as your brand‘s “unique selling proposition” (USP), is the key to making your…

Weekend Favs July 22 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound…

A Comprehensive Marketing Gap Analysis for Effective Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about a new tool that we’ve created, the marketing gap analysis. This guide will…

It can feel like you have to work nonstop to succeed when you’re growing a company, but this business owner wanted to avoid that narrative. Here’s the experiment that helped her build better work habits. I’ve dreamed of working for myself forever. My senior project in high school was writing a business plan, I have…

In this article, Matt Giaro shares systems and mental models for maintaining a sustainable content creation workflow.Being a content creator can be overwhelming.We all start with the dream of being our own boss and escaping the nine-to-five tyranny. But we end up being the worst boss we’ve ever met.No vacations. No time off. Always in…

In this article, we dive into the TikTok algorithm and how you can work with it to enhance your visibility and engagement on the platform.Ever scrolled through TikTok and wondered why certain videos gain meteoric popularity while others, seemingly of equal quality, barely get a glance? The answer isn't just in the dance moves or…

In this article, we’ll be sharing the steps to starting your own newsletter.Newsletters, as we know them, have been around for a really long time (even longer if you think back to pre-email times). They’ve also been a mainstay of the Internet since its inception.Newsletters have become a major content format among creators, partly due…

It was our annual Build Week at Buffer! Which means new features, new tools, and more ways for you get involved!For one week in July this year, the full Buffer team did something rather unconventional.All 80 of us paused our day-to-day work, cleared our calendars, and dedicated a whole week to projects outside of our…

In this article, we’ll offer guidelines and advice to help you treat your content more intentionally, to deliver consistent, high-quality content.🤔Question: I want to improve the quality of my social media content, but the most popular advice is to create high-quality content to satisfy Google and other search engines. What advice do you have for…